Graphics Zone - Ad Units

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Interactive Advertising Bureau: Ad Unit Guidlines

by John Hilton, Adult NetSurprise

Existing Banners Units	New Banners Units
468 x 60 IMU Full Banner 234 x 60 IMU Half Banner 120 x 240 IMU Vertical Banner 120 x 90 IMU Button #1 120 x 60 IMU Button #2 125 x 125 IMU Square Button 88 x 31 IMU Micro Button	120 x 600 IMU Skyscraper 160 x 600 IMU Wide Skyscraper 180 x 150 IMU Rectangle 300 x 250 IMU Medium Rectangle 336 x 280 IMU Large Rectangle 240 x 400 IMU Vertical Rectangle 250 x 250 IMU Square Pop-up

IMU: Interactive Marketing Unit
Visit the Interactive Advertising Bureau Here

Golden Banner Tips

When using a photograph you need to select the best and most appropriate one to get your message across. The pic and the banner wording should work together to strongly encourage a click through. If you are designing a banner for a bondage site then use a great bondage photo, an obvious but essential point that needed to be made. If you haven't got your own library of pics try and make an alliance with a good content provider. In return for them kindly agreeing to supply you with free pics feature them boldy on your site with a link back to their site and remember to promote them on the boards.

If at all possible use a clear and worthwhile graphic image on your banner. Banners that use them get better results.

Your banner must load as quickly as possible! Keep the file size as small as you can without losing quality. Use a graphics compression program such as Ulead Smartsaver Pro.

Use "Click Here" or "Join Now" or "Submit" : These phrases work and will mean more click throughs. They work for surfers who are familiar with banner ads where the phrase becomes subliminal and of course there are thousands of new surfers every day who have never seen a banner before, don't assume they know it's meant to be clicked!

If appropriate to the site you are advertising use the word "FREE". Everybody loves a Freebie! Perhaps combine "FREE" with "Click Here" ie. "Click Here - It's FREE" or perhaps "FREE Membership : Click Here Now!"

Choose a font that echoes and gives the feel of the web site you are designing the banner for. For example a gothic font might suit a certain type of bondage site. Make sure it's very easy to read!

Keep your banner design free from clutter. If it's cluttered the message will not get across quickly enough. Surfer assimilation time is a click through lost, if they need to puzzle it out you have designed a useless banner!

A short and clear message gets results!

Don't take any notice of "what colors work best for banners" tips! they mean nothing when designing adult banners! You need to use the best colors that match the site you are designing the banner for. For example most "what colors work best for banners" tips say red is bad but with adult banners red means sex! I'm not saying use red, I'm not going to suggest any color is better than any other color, just use what suits the particular site better than any other color.

Be original! Don't be lazy. Don't charge so little for your banner design that all you are able to do is pump 'em out as fast as you can in order to scratch a meagre living. In the long run who will thank you, who will re-order. As a professional designer your job is to make the banner work to it's optimum for your client and when they see the best results coming from your designs they'll come back for more! Are you sure enough of your banner design skills to ask your clients for feedback on their effectiveness? If not why not?

Make use of humor, it's a very powerful tool! Make someone smile and they are much more likely to make a click through! Try drawing a cartoon or think up a really funny phrase.

John Hilton