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Got A Game Plan?

Rowdy, Adult NetSurprise

Have you asked yourself "the question" yet? Do you have a game plan for your business ventures or are you playing that old hit and miss game? It doesn't matter if your main income is from mainstream sites or adult sites, having a business plan is the key to success! Where do you start? Good question and of course the answer will vary from person to person. Below are just some basics that one might want to consider concerning having that business plan and the tools that can make it's success be a reality.

What type of site? - There are many different money making opportunities available on the internet. Deciding which route to go is up to the individual. Adult Sites are known money makers for those willing to do the work and devote the time. Although on average it appears that many non-adult sites have a hard time making money, there are those success stories out there. The key is of course to find something to profit from that is in demand. As with everything, research is the key! Three very important words to always remember are Research, Diversification, and Dedication. Keep those thoughts in mind and the process of deciding what service you want to provide should be a bit less complicated.

Hosting - A good host is, of course, your first step in building your online "empire". We've all heard the horror stories when someone uses "that host with the great prices". Be it free hosting or paid hosting, investigation and comparison is a must! The first step in this process is to decide exactly what you want and/or need.

Contrary to popular belief, how much is it going to cost is not my recommended place to start when looking for a host. Reliability and support is the two most important issues in a host. This applies again to both paid hosting and free hosting! You also need to consider what your site might need as far as extras such as MySQL, PHP, Perl and so forth. If the hosting website does not answer your questions, write the support department. (This will also give you an idea of how their support response is.) There are many great hosting companies out there such as Web123s.com and cycyberwurx.com but it's always a buyer beware market. For every good host there are at least 5 bad ones. Research is the key to being happy with your host. Pricing is the last thing I look at, as cheaper does not automatically mean better. Remember that old saying... "You get what you pay for"!

On that note... free hosting comes to mind. Should you run your main sites on free hosting?? NO! Free Hosting is great for the novice that want to test their online abilities and so forth. It also proves very useful for feeder sites as well as possible Search Engine gateway pages/sites. But, when it comes to your main sites, you want and need to be in control of them! As with a paid host, the key to being happy with you free host is research. Read all their rules and test out their response time with a question or two. Reply times should almost be expected to take a bit longer than paid hosting and that is acceptable within reason. I personally would expect a reply from a good free host though within 24 hours. Also keep in mind the free hosting domain name. Obviously a name such as AdultPlaces.com would be more desirable than something like Freehostedwebsites.com. It's easier for your surfers to remember as well and more search engine friendly.

Income - How are you going to make money. A very important question indeed but one that also can have a different answer each day. The online market moves at a considerably more aggressive rate than the "brick and mortar" shops that you find downtown. Be ready at all times to grasp a new idea or service and shift advertisement as needed. The online industry has the benefit of being able to change basically their entire site, lay-out and goals practically instantaneously. In the non-net world, a drastic change would mean days if not weeks and months of planning. Get comfortable with the idea of continual change and modification as that is one of the main keys to success the internet. Diversification in your income is an important issue that need to be addressed from the start. For example, on adult sites, use a combination of raw, blind, partner programs and so forth as can be found at CyberErotica, GoldRush and BlindGold. Research the different programs and what they have to offer. For even more listings, check out the resources at NetSurprise. Take your time and find that program that has the services that you want to push to your surfers. Then test the service on your site and compare the results to other programs for a performance comparison. Keep in mind, you do need to provide a good flow of traffic for any test/comparison. Sending 500 hits to a program is not an accurate measure of performance. Personally, I'd recommend 10k as being a decent comparison number.

Security - The most important and unfortunately the most overlooked part of a business plan. As stated before, the internet moves at an accelerated rate compared to the "real world business situations" most are familiar with. Success can be achieved quickly and rewards reaped. Guess what... it can all go bad just as quick. What's "hot" today may be worthless tomorrow so be prepared! This is where diversification is very important and should be utilized at it's fullest.

Invest your money into retirement accounts, different business ventures and other securities that would benefit you and yours. Retain a lawyer and an accountant that will help you establish your business financial portfolio. Find out the benefits of being a small business, self employed or corporation from someone that knows the laws in your area! Again, the cost involved is nothing compared to the possible disaster of not being prepared for the unexpected. Health insurance, life insurance, damage insurance etc... should not be overlooked as well. Find out your options and choose the most practical choice for you and your business. Don't be caught in the future saying to youself "I wish I had gotten insurance before this tragedy had happened". Secure the future for yourself and your family... do it today if you already haven't!

I realize this article might have raised a few more questions than it answered but in a way that is one of the points made. Research should be involved in all operations of your business. Continual investigation and comparison is worth more than any amount of advice a person could supply. Being prepared is worth more than any amount of present money making income that one might have. That income could dry up overnight but if you are prepared, it won't be that business killing catastrophe that we all dread. Knowledge is and has always been the power driving force of success. May all that has taken the time to read my ramblings be blessed with that knowledge! For help in all your business questions and just plain old fashioned support, spend some time on the NetSurprise Webmaster Message Board and learn from some of the best.